How To Find Topics To Write About
Anyone can write. But if you're going
make the effort to put words on a page in any format, why not do
so with the intent of making money from your efforts?
Quality, unique information is in big demand. People want to know how they can solve
a particular problem. They want to do things faster, better, cheaper. They want to learn new ways, try alternate
methods, see new places, and experience exciting things that life offers. And for those who provide helpful
information that promises to lead readers to their goal, the rewards can be glorious and
A Lifetime of Rewards
That's what I enjoy most about writing and turning words into money. You write it
once and in many, many cases get paid handsomely for years. When you think about it, there aren't too many "crafts"
or businesses where you can do the work one time only and then automatically replicate it as often as you choose,
earning an income that is virtually unlimited in the process.
Find the Market First
Before you settle in on a topic for your first (or next) piece of writing,
whatever format it should take, you should first consider the market.
Instead of trying to come up with topic nobody else in the world has ever thought
of, try to first identify a large pool of potential buyers. Find the market first and then set out to shape your
product to suit the desires of that market.
Target a market and then shape your writing to serve that market. You want to provide
helpful information to people with a problem or unfulfilled desire. That's where your solution-oriented information
comes into play. You simply provide what's wanted to people who are looking for it and ready, willing and able to
pay for the information that will help them fix the problem or alleviate the pain.
There Are "Acres of Diamonds" in Your Own Backyard
In terms of what to write about, think of your current business or profession.
Somewhere along the line you've gathered plenty of industry-specific knowledge and expertise.
Think of all the "inside secrets" you picked up. What about the many shortcuts to
get things done faster? What about the tips, tactics and techniques you learned along the way? This is the kind of
information that others in the same market will devour.
If your current business doesn't fit the bill, consider the work you've done in
the past, or the kind of work someone you know does. Is there a market in need of useful information? If so, you
should step right in and turn your thoughts, ideas and words into money.
Consider your personal interests. What are your hobbies? What do you enjoy doing in
your spare time? What time or money-saving secrets do you know that could be applied to a specific activity or
business? If you were a consultant, how would you solve a major problem in the market you've identified?
Become an Active Observer
What kind of things do other people around you do? There may be an opportunity to
provide information to an audience based on someone you've observed. For example, my neighbour is an expert
handyman. This fellow can do anything around the house... and do it like a pro. I'm talking about installing
windows and doors, roofing, installing a hot tub -- major things the average homeowner won't bother trying to do
Perhaps there's an opportunity to write about the specific step-by-step methods
for the do-it-yourself, weekend warrior. Recognize what someone else is good at and then team up with them. You
provide the writing, they provide the expertise.
Have you ever encountered someone who was so dedicated to their job that you know
they were a perfect for the position? These people stand out because others in the same boat are often miserable.
They lack the same level of drive and commitment. This person has made an important discovery and if you can
identify it, you can write about it and share your findings with others in that environment who would like to
experience the same passion.
One Reason To Catch The News
Another great source for topic ideas are the various news stories that emerge
continuously, 24 hours a day, 7 days a week. Check out the major headlines from media sources online. Peruse your
local daily newspaper for interesting ideas.
Check out the magazine section of largest bookstore in your area. Pay close
attention to hot markets. Look for magazines that cater to specific niche markets and then check out the kinds of
articles they're writing. This exercise will open your eyes to ideas and opportunities you probably didn't consider
Take a look back over your life. What one experience transformed you the most? Was it
spending long summer days working on your grandparent's farm? Or maybe it was leaving your home country to create a
new life in America. Perhaps it was a trip to some remote area of the world taught you something more valuable than
the years spent at school.
Maybe childbirth or the whole experience of raising a family was transformational
for you. What did you learn? What insights could really make a difference for other parents? Perhaps your
transformational experience was breaking through your fears to go skydiving or to walk on fire. Whatever it was,
take the time to re-examine your life experience. Look for valuable gems others would love to know and you have the
foundation for a powerful product.
Imagine The Ideal
If the sky truly was the limit, what would you do? You've heard of "armchair
quarterbacks" -- those deeply involved football fans who analyze every play of the game and then offer their wisdom
after the fact. Well, take that same approach and apply it to just about any hobby or business to make it
Any serious home vegetable gardener would like to know how increase their harvest
by 47%... just as any pub owner would love to know 101 cheap ways to attract more paying customers. Everyone
serious "player" in a market is looking for some kind of edge or advantage. Provide and you could cash in for a
Finally, consider this question... What one problem could you help thousands of
readers solve? Problems are everywhere. It's these same problems that keep people from being, having or doing what
they really want. Help them overcome those obstacles and you've created another source of income from your
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